If you are the admin of a Twitter account, you can connect to Twitter Analytics to get more in-depth data in quintly. Each account you wish to connect to Twitter Analytics costs an additional 25 EUR/USD per month. If you wish to connect any of your Twitter accounts to Twitter Analytics, your contract period will automatically be extended for a 3 month period by this upgrade. This is done because Twitter charges us a fee per Twitter Analytics profile and this is also on a 3-month basis. Therefore quintly users who wish to have the Twitter Analytics feature enabled, are required to have a 3 month contract period as well.
To upgrade your package, you just need to contact our support team and we'll process your upgrade. If you have the feature enabled but no longer wish to use it after the 3 months period (e.g. you don't wish to have the same package automatically renewed), please reach out to our support team and request the feature to be cancelled. Twitter's API provides typically around 90 days historic data for the connected profiles, meaning data availability will begin around 90 days leading up to when you connect the account with Analytics, onwards.
Please note that you can only access Twitter Analytics data when using our tool. It is not possible to export this data via the API.
The following data is available for the account connected to Twitter Analytics:
We get the overall Impressions value per tweet. Impressions are the number of instances in which a Tweet showed up in someone’s feed or search results. Unlike Facebook Insights where we also have unique Impressions (i.e. reach), this is not provided in the Twitter Analytics API. It also doesn't provide a breakdown of organic and paid Impressions.
Engagement is the number of times a user has interacted with the Tweet. This cannot be broken down, we can only see the total number of Engagements.
Engagement Rate calculation
The Engagement Rate is calculated as Engagements in relation to Impressions shown as a percentage.
The number of times a video in the given Tweet has been 50% visible for at least two seconds. GIFs are not considered as videos. We can only access video views on the original tweet, not on shares.